Boohoo NFT Collection Launched by Fashion Brand

Boohoo, a fashion brand founded in Manchester in the 2000s, has launched the boohooverse, a Web 3.0 platform designed to empower women in the digital arena.

Boohoo predominantly collaborate with female-led NFT initiatives and artists. The brand’s future goal is to coordinate Boohoo NFT drops and celebrity partnerships to become a part of the metaverse fashion scene of the future.

With the second series of Boohoo NFT avatar clothing produced by four leading female digital artists, the fast fashion store is attempting to make the metaverse more female-friendly and inexpensive. The firm hopes to replicate the success of its debut NFT collection, which sold out in less than three hours and crashed its website.

Artists Amy Kilner, Reem El, Aoife O'Dwyer, and Shar.eth have designed 230 distinct artworks, some of which are standout fashion pieces from Boohoo's retail selection. Using these characteristics, the company generated a diversified generative collection of 30,000 avatars that reflect the variety of their community.

Boohoo first joined the metaverse with the release of its free boohooverse Access Pass, the first in a series of Boohoo NFTs created in collaboration with female artists and GMGN Labs on the Polygon blockchain. The card, created by Amy Kilner, was claimed in 2.5 hours and caused massive surges in internet traffic, leading the website to collapse.

Signing up for the 'boohooverse' gets you more than just an attractive avatar and clothing. The fashion firm has worked hard to add value to its customers' purchases, making the metaverse more enticing and better value for ordinary people.

Future metaverse projects are discussed in a gated Discord community. This is where the brand actively engages with aficionados by holding community game nights, lounges for open topic discussions, and keeps customers in the know. It includes announcements on new events and product launches while being part of its Metaverse fashion lines. Access to boohooverse events is all included in the latest avatar collection.

Boohoo has more than 13 million social media followers and has worked with Megan Fox, Zendaya, and Paris Hilton.

Investing in Boohoo NFTs

As prominent fashion brands continue to enter the metaverse and introduce NFTs to their fans, it appears that digital fashion is becoming "the next big thing."

Investing in boohooverse can be fun and interesting as the world moves towards digitalisation. The brand offers cost-friendly NFT collections and supports female empowerment in the digital space.