Burberry Metaverse new collection

Philip Hennche, director of Channels Innovation, believes that investing in gaming is a "marquee moment" since "gaming is a highly essential channel for them in terms of how they connect to their clients."

Burberry Metaverse new collection

Philip Hennche, director of Channels Innovation, believes that investing in gaming is a "marquee moment" since "gaming is a highly essential channel for them in terms of how they connect to their clients."

Burberry's Metaverse inspiration

The company's metaverse is inspired by the British fashion brand founded in 1856. The firm is presently engaged in advertising its commodities in the metaverse industry. According to Rachel Waller, their Global Innovation Director, the metaverse is the "New Frontier of Storytelling" for Brands looking to engage customers in novel ways.

Minecraft is a metaverse game that will soon allow people to play on any chain. The game seeks to offer each player a distinct NFT personality and visually represent the game using various animations and settings. There would be a metropolis named SkyCity where people may play it with one another. Minecraft is regarded as one of the most sophisticated games on the globe.

Previous Burberry and Minecraft partnerships

It has collaborated with another gaming franchise before. It has several more industry partners, beginning with B bounce (2019), B Surf (2020), in-game NFT collection (2021), and the second one in July 2022.

Burberry and Minecraft started a new journey in the game world on November 1, 2022, to increase brand consumers and raise awareness of the metaverse. Burberry: Freedom to Go Beyond is a four-round video game set in a simulated London metropolis. For game purposes, requiring the players to wear several Burberry brands.

Burberry Metaverse collection helps the environment

The game location is in a natural setting where players must overcome various tasks and interact with multiple creatures. The goal is to magnify nature's marvels in this way. Furthermore, to safeguard the environment, both firms will give enough money to protect around 525,000 trees through various measures. This programme will ensure the environment and aid in preserving numerous animal species lives.