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Louis Vuitton NFT Review

12, February, 2023

in Latest NFT News

pink image of louis vuitton logo over beeple Louis game screenshot
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In August 2021, Louis Vuitton (LV) launched Louis: The Game. It is an adventure-based mobile game that allows users to follow a character called Vivienne through six different worlds in search of exclusive NFT postcards, among other items.

The game, which aims to educate players on the history of LV, was not only created to pay homage to the fashion house founder but also to tap into the brand's younger audience.

It quickly became a hit, leading to the brand announcing the addition of two more levels and a new Louis Vuitton NFT collection in 2022. According to the fashion house, it has been downloaded more than two million times worldwide. It is available for download on Android and iOS devices.

The two new levels, Radiant City and High in the Sky, are only accessible to players who've completed the first level. Part of the mission of the newly added levels is to retrieve 16 pages from a manuscript of LV L'Audacieux (written by Caroline Bongrand).

Like in the first level, players will have an opportunity to win ten non-fungible tokens. The new Louis Vuitton NFT offerings feature Vivienne sporting a variety of looks and will be portable across other platforms. Their owners can also use them as avatars on social networks.

The new levels also feature a global leaderboard that encourages competition where players can show off skins that can be changed throughout the game. There are plans for players to win physical experiences at the LV family home in Asnières and Los Angeles.

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Louis Vuitton NFTs

Louis Vuitton NFTs stand out in that, unlike other companies' NFTs, they are free. They can only be earned by playing the game.

The non-fungible tokens were created by Wenew Labs, founded by Mike Winkelmann, also known as Beeple, and its sister company, Possible. The two companies developed and deployed the smart contract for the second and first rounds of Louis Vuitton NFT giveaways.

Louis: The Game marks the second time Winkelmann has worked with LV. He previously worked with Nicolas Ghesquière to have his "Everydays" designs added to the LV Spring/Summer 2019 apparel.

Winkelmann rose to fame on March 11, 2021, when a collage from his “Everydays” NFT series was sold by British auction house Christie's for $69.3 million, the highest price ever paid for a digital artwork. The sale catapulted him to become the third most expensive living artist in the world.


Louis Vuitton is part of LVMH, the world's largest luxury goods conglomerate that owns 76 brands. Its Chief Executive, Bernard Arnault, in January 2022, garnered attention for his comments about the Metaverse, saying he was cautious of the Metaverse bubble.

Despite Bernard’s skepticism of the Metaverse, the company continues to venture into the crypto space. It has already released several projects, including the Aura Blockchain Consortium, a blockchain designed for luxury brands.

LV is not the only fashion house in the Metaverse. Gucci, its biggest rival, has launched several NFT drops in the Metaverse. In 2022 the brand became the first luxury brand to create its own space within The Sandbox, a decentralized virtual gaming world. The brand has an internal Metaverse team.

Gucci also previously partnered with Wenew Labs on its 10KTF project that dresses popular PFPs in digital Gucci.

Other luxury brands leveraging the Metaverse include Burberry, Givenchy, JW Anderson, Tommy Hilfiger, Dolce & Gabbana, Christian Dior, Nike, and Balenciaga, the first fashion house to partner with Fortnite, a famous online game.

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Author: Jay Jackson

Author: Jay Jackson

Jay Jackson is a crypto trader, researcher and freelance writer. He works closely with people and businesses in the crypto sphere, writing blog posts, guides, press releases, reviews and ebooks.

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