ReadyPlayerMe: Personalised avatars for you
Before ReadyPlayerMe, Snapchat was one of the first, if not the first social media platform of acclaim to allow users to create personalised avatars. Snapchat enables you to shape your avatar to resemble yourself as realistically as possible, albeit in a ‘fictional’ form.
Since then, Meta has jumped on the avatar bandwagon (although not as successfully). Of course, the NFT industry thrives on avatar characterisation, especially PFP (profile picture) projects.
Personalisation always appeals to the masses, and ReadyPlayerMe has made creating personalised avatars for businesses easy. With the help of ReadyPlayerMe developer tools, thousands of businesses have already integrated personalised, high-quality avatar creation for users into their business model.
These easy-to-integrate character-creator tools are ideal for games, applications, and decentralised applications (DApps), looking to increase customer engagement and retention.
Creating an avatar
To understand how the platform works, you can create your avatar. Simply visit the website and click on the Create Your Avatar option.
As soon as you click on this option, you will be redirected to this screen. The avatar creation process begins. You choose your body type and click a picture of yourself/upload a file from your device. Alternatively, you can continue without a photo.
I continued without a photo to see the results on offer!
Pick an avatar that suits your fancy and modify it.
It is safe to say the options are endless! Select your skin tone, facial features, hair type, beard type, clothes, and other accessories. Once you are ready, enter the hub!
At this stage, you can claim your avatar by signing up at ReadyPlayerMe. While I did not put much effort into the avatar creation process, I am impressed with the results.
The platform is a fascinating option for businesses that want to add a special layer of personalisation to their products.
ReadyPlayerMe is particularly suited to gaming products (apps and DApps, do not be discouraged).
ReadyPlayerMe for gaming
If you are a gaming developer, ReadyPlayerMe provides you with readymade avatar customisation tools to make your dreams a reality. The platform's unified developer toolkit saves development time considerably and caters to all digital experiences, including mobile, web, native, and virtual reality (VR).
Avatar skins, outfits, and accessories can be sold to your users (of course) and directly on the ReadyPlayerMe platform. You can partner with the platform to make available your digital wearables to millions of users across thousands of games. Existing partners include Vogue, Tommy Hilfiger, Adidas, and New Balance.
To put it into perspective, ReadyPlayerMe is already working with more than 10,000 developers and has an addressable player base of over 30M. We urge you to visit the blog and read a few case studies to understand better the product and how brands are leveraging its tools.
Get started today!
Author: Surajdeep Singh
Surajdeep Singh has been working in the tech sphere as a marketing guru and journalist for over 6 years, with his speciality laying in blockchain and Web3. He has donned several hats in marketing and journalism over the years and worked with many reputable brands. Feel free to reach out to him on LinkedIn!