If you want to buy and sell non-fungible tokens (cryptographic tokens representing something distinctive), have you looked at the [Crypto.com](https://crypto.com/) NFT marketplace? Given the popularity of the search term 'crypto com NFT', it seems many have.

In contrast to bitcoin and other cryptocurrencies, it does not represent an interchangeable commodity. Therefore, unlike money, you cannot part with an NFT and replace it with something of equal value later. The main use of NFTs is within the digital art world.

While digital art can be copied by duplicating the file, NFTs put an end to that by encrypting the digital source of artwork with blockchain, preserving its origin. Consequently, the person in ownership of an artwork's NFT holds the 'original' piece and affords a value to the art beyond what you might expect from a computer file.

NFTs are sold to other collectors for as much as they are prepared to pay. The boom in popularity of NFTs over the past year has seen many marketplaces spring up that offer NFT trading services. The Crypto.com NFT Marketplace is one.

The marketplace contains several NFTs to buy, ranging from art and gaming to sports and music. Each NFT is either listed at a fixed price or through a traditional auction, offering flexibility for buyers and sellers. Due to a large amount of art NFTs on the marketplace, Crypto.com allows users to filter through by blockchain, price, listing date, likes, and views.

NFTs can be purchased on the marketplace using a credit or debit card, unlike other NFT marketplaces that require crypto to facilitate payments. The platform will now offer Ethereum-based NFTs, further expanding the potential universe of assets.

Crypto.com does not charge any fees to the buyer when an NFT purchase is made. In contrast, other NFT marketplaces charge a commission when making a purchase. Furthermore, the Crypto.com DeFi wallet also supports NFTs, and allows users to purchase NFTs using FIAT currency. Selling NFTs on Crypto.com costs a fee of 1.99% per NFT, and applies to the initial sale of the NFT to incentivize more creators to join their platform. 

This fee structure works well for those regularly buying and selling NFTs. In the long term, it could save them significant amounts.

Since the Crypto.com NFT Marketplace launched in September 2021, they have onboarded over 10,000 creators and built a 46K-strong following on their Twitter page and a growing Discord community.

More [NFT news](/news/category/nft-news).
 
 



Crypto.com NFT Marketplace in Focus

Founded in 2000, LimeWire was a peer-to-peer (P2P) file-sharing program that enabled its customers to download and upload files through their laptop/computer desktop software.

It evolved to become one of the most recognized file-sharing programs worldwide. The software was downloaded on 18% of all active desktops. The software was operational on systems that had Windows, macOS, Solaris, or Linux installed.

## How was LimeWire Used?

LimeWire was based on Gnutella, a network protocol enabling individual machines to function with each other. Using the software, users were allowed to download and upload a diverse number of file formats, comprising MP3 (for music), AVI/MPEG (video), JPG (images), and more.

Initially, the end-user had to install the software through its website or any third-party website (for example, CNET) to operate LimeWire. Then the user could proceed and open the file that launches the Installer Wizard. After installing the software, the user had to choose the local folder where they wanted to save the LimeWire files. Finally, the software would ask for user permission to bypass any firewall software.

Once the software is completely downloaded and launched on the desktop, users can download any file they need for their computer.

LimeWire was operational in its free version. If users want to boost download speeds and search results, and access tech support, they could upgrade to LimeWire Pro for an annual fee of $21.95. 

LimeWire was eventually closed down in October 2010 after a long-lasting legal battle with the Recording Industry Association of America (RIA+A).

## LimeWire - May Relaunch

The peer-to-peer file-sharing software LimeWire is relaunching as a music-centered [NFT ](/news/category/nft-news) marketplace.

The LimeWire website was taken over by Austrian brothers Paul and Julian Zehetmayr. They plan to enter the market for digital collectibles with an emphasis on entertainment content, music, and art.

With the relaunch of the renowned platform, followers and collectors will be able to purchase and barter items, for example, pre-release music, limited editions, demos, exclusive live performances, album artwork, and digital merchandise. The relaunched platform will also reportedly hit up to payment alternatives for NFTs, which are generally restricted to cryptocurrency, to authorize payment by credit cards.

The new platform, LimeWire GmbH, will reportedly present musicians with the opportunity to increase their revenue from their music than they would make on other mediums such as Spotify or Apple Music.

In May 2022, the launch is assigned to go forth with 10 recognized musicians supposedly already involved (they remain unnamed). After big names like H.E.R. and Wu-Tang Clan, members of the administration teams will also be entering the startup's boards as counselors this year.

It will be intriguing to witness how the upcoming version of LimeWire fares.




LimeWire Could Return with NFT Focus 

Investment in non-fungible tokens, or [NFTs](news/tag/digital%20art), continues to increase. With that comes a growth in collections to buy and more options for which NFT marketplace to use.

Where do you start if you are new to these ‘trendy’ digital assets, which encompass everything from outstanding art to celebrity and sports franchise tie-ups?

## The NFT Marketplace

NFTs have been a runaway hit with investors. They have attracted buyers who understand the value of blockchain-linked assets and those purely interested in the subject, from [cartoon apes](/news/article/lazy-monkey-nft) to [legendary NBA players](/news/article/stephen-curry-nft).

The decline of the cryptocurrency market in 2022 helped boost the NFT marketplace. Uncertainty about crypto tokens, underlined by the most recent cash, saw investors turn to alternatives like NFTs.

## Choosing an NFT Marketplace

Dedicated NFT marketplaces are the preferred option for most investors. While some offer multiple collections and artworks, others focus on a single subject or artist.

If your interest in NFTs is subject-led, your NFT marketplace options may be limited. If, however, your taste is broad or your interest is in potential value rather than subject, there is more choice in where to buy and sell.

As you look through the NFT marketplaces out there, you’ll notice they have differing functionality, appearance, personality, and interface.

Like any shop or physical market, different ones appeal to different people.

When it comes to making your choice, assuming you are not set on acquiring work from a specific collection or artist, it is important to select one you like.

Just like choosing a cryptocurrency exchange, ensure it suits you and how you want to interact.

Ensure it is safe and secure, just like you would with a crypto exchange.

The best advice is to take your time and do your research. Read independent reviews, check out what other users are saying online, and ensure you are entirely comfortable before engaging.

To help you begin your research and selection, here’s a brief look at some of the most popular NFT marketplace options.

## Popular NFT Martketplaces

### [OpenSea](https://opensea.io/)

This is one of the most popular NFT marketplaces and styles itself as ‘the largest NFT marketplace’.

Its popularity has been helped by the provision of a wide variety of features, especially those making it easier for novice buyers to get involved.

OpenSea includes a step-by-step guide to creating NFTs and handles the whole minting and sale process.

While it is a user-friendly platform for NFT creators and investors, new and old, some caution must be exercised.

Twice in 2022, OpenSea has been targeted by phishing hacks. While this is not hugely unusual in the cryptocurrency space, it is worth being aware of.

### SuperRare

Position as an art gallery in the NFT ecosystem, SuperRare is considered a venue for high-end NFT art. That is due to its selective approach on which NFTs to list – you won’t find simplistic ‘meme’-style art here.

The time taken to consider what to list gives buyers a feeling of confidence in the potential value of their acquisitions.

If you are looking for quality art, SuperRare might be the right choice, although do check the charges before you commit.

### [Nifty Gateway](https://www.niftygateway.com/)

Nifty Gateway is similar to SuperRare in some respects. It is renowned for exclusive and expensive sales, such as the $91.8 million sale of The Merge, by digital artist Pak.

Here you will find an [emphasis on ‘art’,](/news/article/nft-art-marketplaces) with plenty of work from leading artists and related to celebrities. Demand is boosted by time-limited sales through its ‘open editions’ system.

It achieved greater prominence in 2019 when the Winklevoss twins’ business Gemini bought it.

What attracts some investors is that Nifty Gateway allows credit card purchases.

### Rarible

This NFT marketplace has a more diverse selection, spanning not only high-end art, but also collectibles, video game assets, and more.

Its popularity is encouraged by the fact that credit cards are allowed, you can deal in cryptocurrencies Ethereum, Flow, and Tezos, and there is a flat transaction fee (plus any related gas fees).

A point of difference is that Rarible is that not all management decisions are made internally. Holders of its native token, RARI, can vote on company policy.

Another boost to investor confidence came in 2021, when Rarible partnered with Adobe. The aim was to make verifying and protecting digital content metadata, including for NFTs, easier.

Rarible offers investors a more extensive selection of NFTs than many, gives users access to a wide network of connections, and still retains a decentralised mindset.

### Binance

Binance is already one of the biggest cryptocurrency exchanges and entered the NFT world in 2021 when it launched its own marketplace.

You will find collections similar to most other general marketplaces, such as art, collectibles, and gaming items. An attraction for many is low fees and a user-friendly platform.

The layout and interface are similar to the Binance exchange. This makes dealing in NFTs relatively simple, especially if you are already familiar with Binance.

A further advantage is that Binance has its own blockchain.

Binance’s reputation and size give some confidence to those who are new to NFT investment.

### NBA Top Shot

While this NFT marketplace is focused solely on basketball, its popularity means it warrants inclusion.

While this one is primarily aimed at fans of NBA basketball, general investors have taken an interest because of the sums involved.

The collections are NFTs of great moments in NBA history, including video clips, artworks, and play highlights. They are not cheap – a clip of a LeBron James slam dunk sold for $208,000 last year.

For those who are not major basketball fans, a real attraction of this marketplace is that the NBA itself runs it. That means you know you are dealing with a large and reputable organisation.

Another plus for investors is that NBA Topshot allows the use of popular cryptocurrencies, including Ethereum and Bitcoin, as well as credit and debit cards. As always, ensure you check the fees before committing.

### NFT Investing

I have listed some popular NFT marketplaces available. There are many more and you should conduct your own thorough research before choosing which to use, should you decide to become an NFT investor.

Before you do invest your own money, remember that digital asset values remain highly unpredictable. The headlines suggest NFTs are sound investments and talk about huge returns.

They are, however, still relatively new assets and the future is hard to know. Like cryptocurrency, NFT values are subject to volatility, and it remains to be seen whether the sky-high prices we see now can be maintained.

If you choose to invest, select your marketplace carefully, do your own research, and don’t spend more than you know you can afford to lose.



Guide to the best NFT Marketplaces

Who could possibly deny that 2021 was _the_ year for cryptocurrencies? Looking back on the market’s recent achievements, we see a pattern of events that are nothing short of remarkable.  Despite it being the _same_ year that the Chinese government took steps to effectively _ban_ cryptocurrencies across the board, digital assets still had enough momentum to go on an absolute tear last year.

It was the year that major players in the banking sector adopted cryptocurrencies as an offering to their institutional investors, and mainstream society finally decided to buy in.  There were also newcomers that added fuel to the market’s acceleration - NFTs (non-fungible tokens) took the arts and entertainment worlds by storm, _and_ society was introduced to the metaverse once Facebook announced that they would be rebranding as “Meta.”

As we enter another year that’s expected to be just as eventful as the last, the lexicon of cryptocurrency is evolving rapidly.  Below are the marquee “buzzwords” that every investor should take the time to understand before investing in the modern cryptocurrency market:

## Buzzwords

**Blockchain**: Ultimately, a blockchain is a decentralized ledger of all the transactions that happen across a peer-to-peer network.  It is a digital ledger that can store data of _any_ kind, including information about cryptocurrency transactions. 

These digital ledgers are essentially a chain consisting of individual “blocks” of data.  As new data gets added to the network, a new “block” gets created and is then connected to the “chain.  The cool thing about using blockchain technology is that all the transactions can be confirmed _without_ the involvement of a central clearing entity or “middleman.” 

**Metaverse**: Think [Roblox](https://www.roblox.com/) and [Fortnite](https://www.epicgames.com/fortnite/en-US/home) – the metaverse is a virtual world.  It is a broadly dispersed, interoperable network of 3D worlds that users can experience simultaneously for maximum social connection.  The metaverse is powered by a wide array of technologies, including cloud computing, infrastructure, user-generated content, and hardware. 

Over the past three years, mega-forces like Google, Apple, and Amazon have invested billions on the creation of the metaverse meaning expectations for the metaverse are incredibly high.

**DeFi**: Here we have the operational _core_ of the cryptocurrency phenomenon.  DeFi is an acronym for _decentralized finance_.  It’s hard to accurately define a $100 billion financial technology that is anticipated to bring down Big Finance and all those traditional, money-hungry bankers, but by using [smart contracts](https://www.investopedia.com/terms/s/smart-contracts.asp) that operate using DeFi technology, it is precisely what DeFi is being developed to achieve.

**dApps**: _Decentralized Applications_ are like any digital app you might find on a smartphone or laptop, with the bonus of employing blockchain technology to prevent users’ data from falling into the hands of the company who is behind the app.  For example, cryptocurrency is decentralized money, and dApps are decentralized applications.

**NFT (Non-fungible Tokens)**: The Christie's auction house sold perhaps the most well-known NFT in 2021 - just a [smattering of images](https://www.christies.com/features/Monumental-collage-by-Beeple-is-first-purely-digital-artwork-NFT-to-come-to-auction-11510-7.aspx) done by a digital artist known as _Beeple_…that brought in nearly $70 million. 

NFTs burst onto the stage in 2021 and they rightfully demand our attention.  In the simplest terms, Non-fungible tokens are pieces of digital content that are linked to the blockchain, the same technologies that power cryptocurrencies like [Bitcoin](/coins/btc) and [Ethereum](/coins/eth).  NFTs are entirely unique and not interchangeable, which means that no two NFTs are alike.

This list is by no means exhaustive, but as Bitcoin and cryptocurrencies continue being adopted by mainstream society, the above terms will grow increasingly more important as more traditional investors dip their toes into the cryptocurrency market.

Core Crypto-Terms Investors Need to Know in 2022

Nike has [announced](https://news.nike.com/news/nike-acquires-rtfkt) that the acquisition of RTFKT, a leading brand that merges culture and gaming, on their website. RTFKT is a company that creates virtual shoes and NFTs (non-fungible tokens) for the gaming industry.

With this acquisition, Nike looks to expand their customer base to include gamers and digital content creators. The RTFKT team will continue to work on developing new products and services for Nike, with an aim to incorporate the RTFKT shoe 3D scanning technology into their products.

## What is RTFKT?

RTFKT was founded in 2020 by Benoit Pagotto, Chris Le and Steven Vasilev. Their main product is a virtual shoe that can be used during workouts or just for fun to play games with.

President and CEO of Nike Inc, John Donahoe said; “This acquisition is another step that accelerates Nike’s digital transformation and allows us to serve athletes and creators at the intersection of sport, creativity, gaming, and culture".

 “We’re acquiring a very talented team of creators with an authentic and connected brand. Our plan is to invest in the RTFKT brand, serve and grow their innovative and creative community and extend Nike’s digital footprint and capabilities.”  

“This is a unique opportunity to build the RTFKT brand and we are excited to benefit from Nike’s foundational strength and expertise to build the communities we love,” says Benoit Pagotto, one of RTFKT’s co-founders.

With this move, Nike looks to expand its digital footprint and capitalise on the growing trend of immersive content.


Nike acquires virtual shoe and NFT maker, RTFKT

McLaren Racing have announced that they are launching their first collection of digital art NFTs on the Tezos blockchain. The collection enables buyers to build their own digital MCL35M Formula One car by purchasing parts of the popular F1 car.

You can unlock your first part of the MCL35M for free when you register through the collections website.

## McLaren and Tezos Partner 

The first collection drop will include 22 digital components, and aims to serve a global community of collectors and fans.

The McLaren Racing team's Official Technical Partner, Tezos, are collaborating with McLaren to create the NFTs. Launching on the Tezos blockchain will ensure energy-efficiency for collectors.

According to the McLaren [website](https://www.mclaren.com/racing/partners/tezos/mclaren-racing-creates-mclaren-racing-collective/), the first collector to complete a full MCL35M digital F1 car will be rewarded with a VIP race weekend experience next year. The initiative hopes to drive long-term engagement with fans.



McLaren Racing Team Launch NFTs

Rolls- Royce have confirmed that they are commissioning a one-off NFT. The Black Badge NFT will be based on the new Ghost car which is shown in the digital animation. However, this has not been officially confirmed by the company.

Black Badge is Rolls- Royce's top of the line offering that allows customisation of their bespoke collective cars. The company found inspiration from company's such as COMME des GARCONS for the Black Badge offering.

## 'Proudly Practice Self-Expression'

Rolls-Royce Chief Executive, Torsten Muller-Otvos says "Black Badge is an attitude that represents an authentic and confident response to the desires of a new group of clients who proudly practice bold self-expression".

The artist behind the NFT is [Mason London](https://masonlondon.com/videoandanimation). Mason London is a freelance designer, illustrator and animator based in London. Mason London has done previous work for the likes of Nike, Wiley and Adidas.

The NFT is said to debut on the 28th of October.

More [NFT news](/news/category/nft-news).


NFT News: Rolls-Royce to Release NFT

Visa has recently launched an NFT- centric programme with creator of the NFT character, Aku, Micah Johnson, who is a well known artist amongst the crypto community.

The aim of the programme is to create a range of Visa collectibles using blockchain technology and support the creator economy.

## Visa Crypto Collectible

The first piece of work is an exclusive Visa Crypto Collectible card which demonstrates how cryptocurrency works on the Visa network. The card uses NFT technology to bring this all together so it’s only available as a digital asset.

The Vice President and Head of Crypto at Visa, Cuy Sheffield, tweeted "We believe that we are at the beginning of digital renaissance in the world of art and content creation- a flourishing ecosystem of artists, musicians, writers, photographers and curators building communities at the intersection of culture and commerce".

For more [NFT news](/news/category/nft-news).

VISA News: NFT Programme Launched

Since Non-Fungible Tokens (NFTs) first burst into the limelight and turned the artwork world upside down with Beeple’s mega-auction, the public’s fascination with NFT projects is only expected to accelerate. Investors who are hungry for more are increasingly turning their attention towards NFT projects to invest in, even those that are beginning to show even the earliest signs of promise.

In short, the world is developing an insatiable appetite for new Non-Fungible Tokens.

For those new to the scene, NFTs are individual units of data stored on the blockchain. A certificate, if you will, confirming that the digital asset (NFT) is entirely unique and not “fungible” or tradeable. NFTs largely apply to videos, photos, audio and pretty much any kind of digital file.

Here are some of the most promising NFT projects coming up:

## SupDucks 

Flex yo Ducks people! [SupDucks](https://supducks.com/) NFTs are a MegaVoltCorp effort brought to you by a team of 5 individuals. It’s an artistic collection of 10,000 hand-drawn duck heads in the avatar style featuring a swath of unique features including 16 different backgrounds, 18 skins, 38 clothes, 38 hats, 27 mouths, and 27 eyes, and the project didn’t stop there. You can even buy your own collection of 10 duck heads.

Each duck head has a unique combination of characteristics adding to its rarity, and because of the way the NFTs are generated, they’ve established a very loyal base of buyers. There are already [SupDucks](https://supducks.com/) being bought for six-figure sums.

## Veefriends

Brought to you by one time wine critic and now social media mogul, [Gary Vaynerchuk](https://en.wikipedia.org/wiki/Gary_Vaynerchuk), or better known as "Gary Vee.” [Veefriends](https://www.garyvaynerchuk.com/how-to-buy-your-first-veefriends/) is the brainchild of Gary Vee who unilaterally, and quite successfully, created his own collection of NFTs consisting of 10,255 tokens.

The popularity of this NFT project can be attributed directly to Gary Vee himself. NFT owners can take pride knowing that they are a bona fide owner of the digital guru’s personal drawings, imagined and created by the man himself. On Friday, Oct. 1st, British auction house, Christie’s, put up five of Gary Vee’s “art works” for bidding. They went for over $1.2 million.

## World of Women

This project deals very effectively with the under-representation of women in the cryptocurrency market. Yam Karkai launched the NFTs with her partner Raphael Malavieille on June 27th, 2021. Both have a history in the art world and recognized the NFT phenomenon as a way of further promoting their artwork. Now, the combined value of the project, which consists of a collection of 10,000 NFTs, is at least $51 million and continuing upward.

Upcoming Non-Fungible Tokens (NFT) Projects

When Forbes magazine, widely-recognised as the bastion of strategic investing, publishes an article touting Non-Fungible Tokens as a _must have_ and declaring them an asset class that is _here to stay_, as they did last summer, investment communities were officially being put on notice - it is time to start talking about NFTs. 

Let’s start with a simple description: Non-Fungible Tokens, or NFTs, are tokens guaranteeing ownership of a distinct and unique asset — usually a digital asset such as a piece of art, music, or even a video. NFTs are digital proof of ownership used to represent virtually any type of real or digital item. NFTs are _created_ and _managed_ on digital ledger technology systems referred to as blockchains with the Ethereum network being the most popular. 

If that isn’t helpful, we’ll put it this way: “Non-fungible” tells us that the asset is unique and _cannot_ be replaced with anything. For example, one bitcoin is fungible — you can trade one for another bitcoin, and you will have exactly the same thing. A one-of-a-kind trading card, on the other hand, _isn’t_ the same thing.  It is one of a kind.  It is…non-fungible.

The important thing to remember is that no two NFTs are the same.

Here’s how and where to buy them.

## Places to Buy Non-Fungible Tokens

In most cases, you will be required to set up and fund a crypto wallet with Ethereum (a popular cryptocurrency) as one of the first steps in buying NFTs on exchanges (or marketplaces). MetaMask is one of the most common for purchasing NFTs and also seems to be the easiest crypto wallet for newbies to set up.

The popularity of NFT investing is proliferating a variety of new trading platforms where you can buy, sell, and even create them. Based on our research, we believe the following three marketplaces are the most resourceful for those who are new to NFT investing. 

### OpenSea

Arguably the most popular choice, OpenSea is the largest digital marketplace for NFTs offering millions to choose from in categories like art, music, and collectibles. Launched back in 2017, OpenSea continues to focus on offering consumers a trading experience that is quick, easy, and fun.  In fact, the marketplace recently launched an app for users in the Google Play and Apple App Store.

One of the key advantages of using OpenSea is the platform’s application of smart contracts to keep transactions legit. The advantage being that if either party _doesn’t_ fulfill their end of the deal, the transaction becomes void and neither party is out anything.

### Rarible

The [Rarible](https://rarible.com/) marketplace is an all-in-one platform that was launched in 2020 where creators, sellers, and buyers of NFTs can convene to trade and conduct their business. Quite simply, new investors interested in a creator centric NFT marketplace that allows for creating, selling, or collecting NFTs will find that Rarible is an appealing platform to use because of how it simplifies the process of trading without needing a middleman.

### Nifty Gateway

Launched in 2018, [Nifty Gateway](https://niftygateway.com/) is an NFT digital art marketplace that makes it easy for users to buy and sell NFTs as easily as one can buy products on eBay. Nifty Gateway offers NFTs from celebrities, popular digital artists, and major brands. It is a marketplace that distinguishes itself as a platform that continues to build a wide offering of desirable, high-value assets that have huge investment potential. 

One great thing about Nifty Gateway is that this platform allows you to buy and sell NFTs in US dollars, meaning that besides a crypto wallet you can also connect your account directly to your bank.

## Now What?

The opening up of NFTs as another class of investments creates a wide array of opportunities. Consider that it was only four years ago that the head of JP Morgan infamously called Bitcoin “worse than tulip bulbs” referring to the Tulip Mania bubble in the 1600s. Today, that same bank is looking at how cryptocurrencies may be an alternative to gold assets for hedging against inflation. 

NFTs are now in a similar place to where cryptocurrencies were a couple of years back – the opportunity has not yet been seized in the mainstream. None of us have a crystal ball, and you always want to be prudent in your research, but the bottom line is that millennials and Gen Z are living lives that are becoming increasingly more digital. Isn’t it only natural to want to take digital representations of luxury brands, music, and art into these worlds?  Now you can with NFTs.

We Need to Talk About Non-Fungible Tokens

What do a British music icon, a social media mega-platform and a European crown prince all have in common? The NFT market.

This week they have all confirmed they are joining the NFT juggernaut, further boosting the NFT market’s position.

As the cryptocurrency industry prepares for an autumn boom, as predicted by market analysts and industry commentators, it is widely expected that the NFT marketplace will see a further surge in interest and value.

As this week’s developments show, NFTs are a hot topic, attracting international media attention and massive price tags. However, to many they remain something of a mystery.

## What are NFTs?

Here we take a look at the fast-developing NFT market, explain some of the basics and discuss some of the high-profile entrants to NFTs announced this week.

For those of you who may not be aware, NFT stands for Non-Fungible Token which, in the simplest terms, means a unique digital certificate of authentication.

Consternation over the rapid growth of NFTs arises from the perception that people are paying astronomical sums for what are, essentially, pixel constructed pictures (to put it in very basic terms).

Well, the explanation is that NFTs are not just that.

In the ‘real’ world, you may have a physical certificate of ownership for an individual piece of art, proving you have ownership and which you would hand over with the artwork should you sell.

An NFT has a similar job, just in a different environment. An NFT is a digital token of ownership and authenticity for a digital artwork that lives in the digital sphere, making the NFT and the piece of digital art interchangeable.

## The NFT Marketplace

The NFT marketplace represents the frontier between the physical and digital worlds.

The amounts people are prepared to spend on NFTs demonstrates there are plenty who believe there is a high future value for digital art. That explains the rapid growth of the market, and the rush from celebrities, artists and international brands to get a slice of the action.

For example, veteran British DJ Paul Okenfold has announced plans to release his latest album as an NFT (digital download) on the Cardano blockchain. Every part of album Zombie Lobster is set to be tokenised, including cover art, individual tracks and sleeve notes. The move is part of a collaborative partnership with NFT specialist Starship Universe.

TikTok also joined the NFT club this week when it announced plans for a creator-led NFT collection, demonstrating the social media giant’s confidence in the burgeoning sector. TikTok Moments is a collection of videos from six of the platform’s most influential content creators and all proceeds from sales go directly to the stars and NFT designers.

## Non-Fungible Castle Conference

Even royalty are getting involved. This week the Crown Prince of the Czech Republic, William Rudolf Lobkowicz, launched his own collection of NFT works aiming to reflect historical pieces held at home.

The House of Lobkowicz traces its roots back to the 14th Century and has a reputation for retaining and preserving a wide range of works of art, from Beethoven to Canaletto. Visitors to the ‘Non-Fungible Castle Conference’ this month will be able undertake virtual tours and view some of the historical pieces alongside their digital representation.

Lobokowizc said: ‘By investing in an NFT, a patron receives ownership of a unique digital asset while directly supporting conservation efforts and other cultural activities.’

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